Time flies and 2022 is almost over. What a year it has been, just over 6 months ago our first collection came online and a lot has happened in that time. In this blog post I take you through the past 6 months.

The beginning of ISANOA

April 2022, that was the month that our launch would take place. Everything was arranged, the samples were approved, the photo shoot was planned and all we had to do was wait for the delivery of our first order. We were already ready for it! However, things turned out a little differently, even though our products were already ready, one essential part was still missing: the charms on all our items. If there's one thing I've cursed the most so far, it's those charms. First they were delivered silver, then spotted and after 8 weeks of waiting they were finally beautiful gold.

Time to go live!

After postponing the launch three times, June 8 was the day! The website was filled with the most beautiful photos, the stock had been delivered and it was time to go online. As soon as it was live, the first orders came in, so nice to see that people immediately placed an order. The first packages just went out!

After a few weeks it was time for our second "launch" muse in sky blue. The original intention was that it would also be online on June 8, but this ultimately took a little longer. And this color, wow, it was well received!

Content content content!

To build our brand image, we spent the whole summer creating content, videos, a trip to Paris and super cool shoots!

A dream campaign

After the summer it was time for the launch of two new colors. We organized a photo shoot at a dream location in Belgium just outside Antwerp. We captured the new colors with two beautiful models. I never would have dreamed that we would create such a fantastic campaign within 6 months.

Our very first six months ended in a way we never dreamed of. Hundreds of orders from girls from the Netherlands and Belgium. Anyone who has followed or ordered from us in the past six months. Thank you. Because of you we can make our dream come true.


December 21, 2022 — Isa Hoeksema
Tags: BTS

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